With the Olympics now practically within touching distance, London is bracing itself to receive an estimated 330,000 extra international visitors from over 220 different countries. As many have pointed out, this is a role to which the capital should be very well suited – Games organising committee chairman Sebastian Coe has observed that ‘London is the most cosmopolitan city in the world, constantly renewing itself, and now home to 200 ethnic communities, who speak a total of 300 languages.’

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