Posted on: 27 Oct 2011
Written by: Robertson Languages
Are you getting the best performance and results from your website and international business functions?
Is there such a thing as “one language to fit them all”?
Not exactly. However, it’s estimated that only a quarter of the world’s population speaks English – and for 94% of that group, English is a second language. This poses a serious question about whether you’re reaching as many people as you otherwise could be from your website.
With more and more emphasis on international business, localising your website could be the difference between success and failure to launch.
Here at Robertson languages International, we understand the importance of selling yourself in the best possible light and reaching partners, subsidiaries and colleagues. There’s no point directing clients to a website that’s not in their native language. If they can’t understand your company, products, and services, how do you expect them to understand your company – let alone purchase from you?
Would you waste your time viewing a website that was in a different language, format or style?
By localising your website, clients will be able to understand your services in their language and with a full cultural connection. This will improve your competitive edge and increase your international awareness.
For a no-obligation quotation, please call our dedicated translation department on +44 (0)118 934 6000 or e-mail email@example.com